Andrew Roche is a highly motivated and creative professional. He offers a unique blend of operations, marketing, project management, and social media expertise. Proven ability to develop smart, personalized content to drive customer interaction. Success in analyzing industry trends to establish strategic marketing plans to achieve corporate objectives for products and services. Below is Andrew Roche’s resume for you to review.

Education

MBA, Marketing – Wayne State University

BA, English & Political Science – Albion College
Extracurriculars: Founding member of Men’s Varsity Lacrosse team (NCAA Div. III), Student-Athlete Advisory Committee (secretary), Delta Tau Delta International Fraternity

Experience

Digital Consultant II & Salesforce Administrator
Shift Digital – Birmingham, MI (January 2021 – Present)

  • Provide digital marketing support to tier 3 clients
  • Develop & foster effective working relationships with tier 3 clients
  • Educate clients regarding current digital marketing best practices
  • Draw key insights via in-house analytics tools to provide product & service guidance
  • Enhance company-wide Salesforce practices and application
  • Assist clients with making their websites more effective, informative and user-friendly
  • Ensure client websites are compliant with OEM & ADA requirements

Marketing Director
Buzz Impressions – Janesville, WI [Remote] (January 2020 – Present)

  • Attract organic traffic via social media & search engine optimization (SEO)
  • Generated $2.7M in sales in 2022 via inbound marketing
    • 66% of inbound leads from 2022 matured into clients
  • Develop & refine marketing and sales development

Conventional Underwriter
United Wholesale Mortgage – Pontiac, MI (August 2019 – January 2021)

  • Provided elite customer service to internal and external shareholders
  • Effectively communicated conditions and statuses to clients via phone and video
  • Developed a complete understanding of investor guidelines & lending policies
  • Engaged in critical thought and took swift action when faced with challenging situations

Marketing Associate
Protect America – Austin, TX [Remote] (2018 – 2019)

  • Studied Google Analytics to improve inbound traffic, on-page SEO & off-page SEO
  • Created graphics and copy for multiple company social media campaigns
  • Collaborated with colleagues to improve overall inbound strategy

Digital Marketing & Inside Sales
ViziRecruiter – Troy, MI (2016 – 2017)

  • Successfully managed HubSpot database of 229,000 contacts
  • Contributed to the final pre-launch revisions of a first-to-market HR/recruitment SaaS tool

Relevant Skills

Marketing & Business Development

  • Analytics
  • Blogging
  • SEO & SEM
  • Social Media Marketing
  • Brand Development
  • Business Development
  • Content Marketing
  • Digital Marketing
  • Editing & Proofreading
  • Email Marketing
  • Adobe Creative Cloud – Photoshop, Illustrator & Indesign
  • Market Research
  • Sales Management
  • Process Development
  • SalesForce (Certified Administrator)
  • HubSpot

Interpersonal

  • Coaching
  • Collaboration
  • Communication
  • Critical Thinking
  • Customer Service
  • Design Thinking
  • Leadership
  • Management
  • Public Speaking
  • Team Building & Development
  • Time Management

Certifications

  • Salesforce (Administrator)
  • Six Sigma (Yellow Belt)
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